IAP Value Research
Overview
This research is based on Royal Match as it was on 16-2-2022. The sheet is outdated. As part of researching other games, I have done IAP Value research for Royal Match, as well as a number of other titles. The goal here is to figure out the value proposition that is being offered to the players. Or in other words, how much stuff can I get for my money? This should indicate the process I take in order to figure out the value of items, offers and such.
The process here starts with building a value table as you see at the top. This forms the foundation of calculations that are done further down in the sheet. Essentially, the goal is to figure out what 1 Euro can buy, which is shown in the first row of the table.
Coin Shop Value
To get started with the Value Table, we’ll need to know how much coins 1 euro can buy. This can be derived from the Coin Shop when looking at the cheapest IAP.
Offer Value
The next step is to look at IAP Offers. There’s some that pop-up in the game frequently. For example, I wanted to know how much value the Starter Pack actually represents.
- Looking at the amount of Items
- Converting Items into Coins
- Converting Coins into Euros
This shows that the estimated value is close to 15 Euros, making this deal for 1.09 Euros hard to argue against, it’s that good.
Feature Rewards
Since we have the foundation figured out, we can repeat the process for feature rewards as well. This gives insight into how much value the player is receiving from certain features.
